What we do

Collaborations with icons

Renata Zanchi e Iria de Ana

We create collections with you using our experience in fashion, our sensibility, our ability to communicate and our technicality. To share your way of life with your previously selected public.

Our goal is to give your clients a unique purchase experience, whichever way they approach you.

 

Beyond the product

The experience of living your way

We create collections that will represent your lifestyle. Give shape to your emotions and dress the world with them. Your clients, your gang, share with you a feeling. We sketch it with you, and send it to your door.

Pampering your client with every detail, including the communication, so their experience with you is just perfect
Everything is done with an intention - there is no place for chance -.

Each element in the collection is thought to be lived in, rather than dressed.

It’s born to create emotions. Behind the brand, there is much more than an item. There is a way of life, and intimate experience. A bit of your essence in each design.

 

Client experience

The change of the spot light to target the client - rather than the product - has been the most drastic change in businesses in the last decade. The client is the new main character in all brand actions.

Our goal is to create an emotional connection and a link with the client that will assure multiple and periodic sales throughout time. 

The focus on the client must be present in every interaction, both online and offline, making their buying experience unique.  This creates a combination of emotions that impact the client, to achieve this we must employ many different techniques; marketing, psychology & communication.

Implies that the experience must flow in the same direction, whether we approach the client from an online platform or an offline market. The strategies must be integrated, so the client traverses the online/offline barrier without even realising.

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The Team

Based in Barcelona, working with a global spirit

IRIA DE ANA  Founder & Creative Director   Inspiration & Design   Following her fascination for art, beauty, craft items and culture, Iria chose to live, study and work in different countries across Europe and the U.S. - keeping her beloved Galicia in the center of the map -. Starting from the renown Istituto Marangoni in Milan, DVF in New York and from CH Carolina Herrera in Spain to Amanda Wakeley in London and Iria de Ana - luxury handbag company under her name -. Now lives in sunny Barcelona, making the most of its artistic atmosphere.

IRIA DE ANA Founder & Creative Director

Inspiration & Design

Following her fascination for art, beauty, craft items and culture, Iria chose to live, study and work in different countries across Europe and the U.S. - keeping her beloved Galicia in the center of the map -. Starting from the renown Istituto Marangoni in Milan, DVF in New York and from CH Carolina Herrera in Spain to Amanda Wakeley in London and Iria de Ana - luxury handbag company under her name -. Now lives in sunny Barcelona, making the most of its artistic atmosphere.

MARC COTXARRERA  Founder & Chief Operating Officer   Operations   With an observant and entrepreneurial mindset; cognisant of industry disruptive technologies and their affect on the wider buyer experience. Marc is an expert in operations and logistics with 20 years contributing to the evolving market. Collaborating with some of the biggest fashion brands in Europe such as Armani, Polo Ralph Lauren, Guess, Calzedonia, Max Mara, or Pronovias.

MARC COTXARRERA Founder & Chief Operating Officer

Operations

With an observant and entrepreneurial mindset; cognisant of industry disruptive technologies and their affect on the wider buyer experience. Marc is an expert in operations and logistics with 20 years contributing to the evolving market. Collaborating with some of the biggest fashion brands in Europe such as Armani, Polo Ralph Lauren, Guess, Calzedonia, Max Mara, or Pronovias.

 
OSKAR NAVARRO PEÑA  Art direction, Photography & Styling  In perpetual search of the “ideal image”, Oskar brings together his training in designing, painting, styling and photography to capture the moment that brings out the composition, lighting and chromaticism of a particular moment. His art studies started in L´escola Massana, followed by the prestigious Barcelona Art Academy, where he formed part of the direction of Deartibus painting workshop with master Alejandro Decinti. At the moment he is constantly working with his personal style, and collaborating with Sibylicon.

OSKAR NAVARRO PEÑA Art direction, Photography & Styling

In perpetual search of the “ideal image”, Oskar brings together his training in designing, painting, styling and photography to capture the moment that brings out the composition, lighting and chromaticism of a particular moment. His art studies started in L´escola Massana, followed by the prestigious Barcelona Art Academy, where he formed part of the direction of Deartibus painting workshop with master Alejandro Decinti. At the moment he is constantly working with his personal style, and collaborating with Sibylicon.

PAU MIRA  Photography & Video  Pau is a creative and sensitive soul. Active and curious, a romantic dreamer. Since he was a child, his curious mind has been searching for ways in which to portray his vision of the world. With a unique, slightly naughty but extremely sweet ethos on life, Pau has experimented with photography, video, magic, dance, skate and the plastic arts. He is a student at the ESCAC Audiovisual School in Barcelona, and collaborates with Sibylicon.

PAU MIRA Photography & Video

Pau is a creative and sensitive soul. Active and curious, a romantic dreamer. Since he was a child, his curious mind has been searching for ways in which to portray his vision of the world. With a unique, slightly naughty but extremely sweet ethos on life, Pau has experimented with photography, video, magic, dance, skate and the plastic arts. He is a student at the ESCAC Audiovisual School in Barcelona, and collaborates with Sibylicon.

 
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THINKING ABOUT CREATING YOUR OWN BRAND?

We create collections that will represent your lifestyle. Give shape to your emotions and dress the world with them. 

Wherever you are based, we can collaborate with you to create your own brand from scratch.

Contact us for more information.

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